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Publication Title Developing Scales for Measuring Cultural Values in the Context of Consumer Research  
Author FIRDAUS ABDULLAH @ KENNETH KEVIN AKEU
IDA IZUMI BINTI ABDOLLAH
VOON BOO HO
Publication type PROCEEDING PAPER  
Name of book / journal
Conference Name 6th International Research Symposium in Service Management (IRSSM-6) 2015 
ISBN / ISSN 1694-092X 
Publication date 2015-August-11 
Organiser / Publisher UiTM Sarawak