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Publication Title | Developing Scales for Measuring Cultural Values in the Context of Consumer Research |
Author |
FIRDAUS ABDULLAH @ KENNETH KEVIN AKEU IDA IZUMI BINTI ABDOLLAH VOON BOO HO |
Publication type | PROCEEDING PAPER |
Name of book / journal | - |
Conference Name | 6th International Research Symposium in Service Management (IRSSM-6) 2015 |
ISBN / ISSN | 1694-092X |
Publication date | 2015-August-11 |
Organiser / Publisher | UiTM Sarawak |