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| Publication Title | Malaysian Consumers' Cultural Dimensions and Brand Preferences: Why the Study is Needed? |
| Author |
VOON BOO HO IDA IZUMI BINTI ABDOLLAH FIRDAUS ABDULLAH @ KENNETH KEVIN AKEU |
| Publication type | PROCEEDING PAPER |
| Name of book / journal | - |
| Conference Name | Postgraduate Colloquium Proceeding in Conjunction with 18th International Conference on ISO and TQM (18-ICIT) |
| ISBN / ISSN | 978-967-10055-9-0 |
| Publication date | 2014-April-24 |
| Organiser / Publisher | UiTM Sarawak |