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Publication Title Gaining Customer Loyalty through Service Quality, Relationship Quality and Reputation in Banking Industry  
Author JATI KASUMA BIN ALI
AGNES ANAK KANYAN
AWANG ROZAIMIE BIN AWANG SHUIB
TING SU UNG
Publication type PROCEEDING PAPER  
Name of book / journal
Conference Name 18th International Conference on ISO & TQM 18-ICIT  
ISBN / ISSN 962861079118  
Publication date 2014-April-21 
Organiser / Publisher UiTM, APBEST Academy, International 5S Organization, SIRIM