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| Publication Title | The Mediating Role of Experiential Values on Servicescape Strategies and Loyalty Intention of Department Store Customers in Malaysia |
| Author |
ROSMIMAH BT MOHD ROSLIN JATI KASUMA BIN ALI |
| Publication type | PROCEEDING PAPER |
| Name of book / journal | - |
| Conference Name | International Conference of Asian Marketing Association 2014 |
| ISBN / ISSN | |
| Publication date | 2014-March-13 |
| Organiser / Publisher | Korean Marketing Association |