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| Publication Title | SMS Advertising: An Investigation on Factors Creating Positive Attitudes in Young Consumers' |
| Author |
RATNAWATE BINTI PANIE JATI KASUMA BIN ALI |
| Publication type | PROCEEDING PAPER |
| Name of book / journal | - |
| Conference Name | 2nd International Conference on Communication, Media and Society (iCOMES) 2014 |
| ISBN / ISSN | 9789834448943 |
| Publication date | 2014-February-25 |
| Organiser / Publisher | Institute of Journalism Studies, Faculty of Communication and Media Studies, UiTM Shah Alam and International Women University, Bandung, Indonesia |