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| Publication Title | Developing and Validating a Student-Perceived Market Orientation Scale in Higher Education |
| Author |
VOON BOO HO FIRDAUS ABDULLAH @ KENNETH KEVIN AKEU |
| Publication type | PROCEEDING PAPER |
| Name of book / journal | - |
| Conference Name | Conference on Scientific & Social Research (CSSR 06'07) |
| ISBN / ISSN | |
| Publication date | 2007-July-03 |
| Organiser / Publisher | Institute of Research, Development and Commercialisation (IRDC), UiTM Shah Alam |