View Individual Publication Record
Publication Title | Does Advertisement and Celebrity Endorsements Influence TheKorean Cosmetic Products Purchase Intention? Empirical Evidenceamong Netizen in Kota Samarahan, Sarawak |
Author |
AISYAH BINTI NAZAMUD-DIN PRESSCA ANAK NEGING JATI KASUMA BIN ALI AIMI NURAIDA BINTI ALI HASSAN |
Publication type | JOURNAL ARTICLE |
Name of book / journal | - |
Conference Name | - |
ISBN / ISSN | 1511-2802 |
Publication date | 2019-October-30 |
Organiser / Publisher | - |