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Publication Title Does Advertisement and Celebrity Endorsements Influence TheKorean Cosmetic Products Purchase Intention? Empirical Evidenceamong Netizen in Kota Samarahan, Sarawak  
Author AISYAH BINTI NAZAMUD-DIN
PRESSCA ANAK NEGING
JATI KASUMA BIN ALI
AIMI NURAIDA BINTI ALI HASSAN
Publication type JOURNAL ARTICLE  
Name of book / journal
Conference Name
ISBN / ISSN 1511-2802 
Publication date 2019-October-30 
Organiser / Publisher