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| Publication Title | Measuring and Managing Franchisee Satisfaction: A Study of Academic Franshising |
| Author |
FIRDAUS ABDULLAH @ KENNETH KEVIN AKEU MOHD RASHIDEE BIN HJ ALWI (DR.) VOON BOO HO |
| Publication type | PROCEEDING PAPER |
| Name of book / journal | - |
| Conference Name | Conference on Scientific & Social Research: Quality Research Creates Quality Publications |
| ISBN / ISSN | |
| Publication date | 2009-March-14 |
| Organiser / Publisher | Universiti Teknologi MARA |