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| Publication Title | BLUE SEA: Building and Leading Uncontestable Educational-service through Service Excellence and Authenticity |
| Author |
FIRDAUS ABDULLAH @ KENNETH KEVIN AKEU VOON BOO HO JAMIL BIN HAMALI |
| Publication type | PROCEEDING PAPER |
| Name of book / journal | - |
| Conference Name | 3rd Asia Pacific Marketing Conference 2009 |
| ISBN / ISSN | 9675418001 |
| Publication date | 2009-December-09 |
| Organiser / Publisher | UNIMAS & MAG (Marketing in Asia Group) Scholar |