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| Publication Title | Country of Origin, Brand Image and High Involvement Product towards Customer Purchase Intention: Empirical Evidence of East Malaysian Consumer |
| Author |
JATI KASUMA BIN ALI DAYANG HUMMIDA BINTI ABANG ABDUL RAHMAN |
| Publication type | JOURNAL ARTICLE |
| Name of book / journal | - |
| Conference Name | - |
| ISBN / ISSN | 2338-8234 |
| Publication date | 2018-March-30 |
| Organiser / Publisher | - |