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| Publication Title | Adapting a Market Orientation Scale for Quality Service in Higher Education |
| Author | VOON BOO HO |
| Publication type | PROCEEDING PAPER |
| Name of book / journal | - |
| Conference Name | South East Asian Association for Institutional Research (SEAAIR) 2006 |
| ISBN / ISSN | |
| Publication date | 1970-January-01 |
| Organiser / Publisher | South East asian Association for Institutional Research (SEAAIR) |