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| Publication Title | Developing a Service-Driven Market Orientation Towards Service Excellence, Cambridge University, UK |
| Author | VOON BOO HO |
| Publication type | PROCEEDING PAPER |
| Name of book / journal | - |
| Conference Name | Global Conference for Business & Economics |
| ISBN / ISSN | |
| Publication date | 1970-January-01 |
| Organiser / Publisher | Association for Business and Economics Research |