View Individual Publication Record

Publication Title The Effect of e-Wom on Customer Purchase Intention  
Author NORAINI BINTI SA'AIT
AGNES ANAK KANYAN
Publication type PROCEEDING PAPER  
Name of book / journal
Conference Name The 2nd International Social Science Conference 2016 
ISBN / ISSN 978-967-14017-1-2 
Publication date 2016-April-20 
Organiser / Publisher Universiti Teknologi MARA Perlis