View Individual Publication Record
| Publication Title | Relationship and Effect of Entertainment, Informativeness, Credibility, Personalization and Irritation of Generation Y's Attitudes towards SMS Advertising |
| Author |
ZAINON BINTI HAJI BIBI JATI KASUMA BIN ALI |
| Publication type | PROCEEDING PAPER |
| Name of book / journal | - |
| Conference Name | BE-ci 2016 International Conference on Business & Economics |
| ISBN / ISSN | 2421-7808 |
| Publication date | 2016-September-21 |
| Organiser / Publisher | Future Academy, UK |