View Individual Publication Record

Publication Title Mediating Effect of Service Innovation in the Relationship between Market Orientation, Learning Orientation and Firm Performance in the Tourism Sector in Sarawak  
Author MARGARET LUCY GREGORY
LEONG SIOW HOO
MALVERN ABDULLAH
Publication type PROCEEDING PAPER  
Name of book / journal
Conference Name The 4th Borneo Research Education Conference, BREC 2016 
ISBN / ISSN 978-967-0828-10-7 
Publication date 2016-August-17 
Organiser / Publisher UiTM Sarawak, Swinburne University of Technology Sarawak