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| Publication Title | Revisiting Exchange Concept: A Rationale for Marketing Mix in Islamic Marketing |
| Author | JOHARI BIN ABDULLAH |
| Publication type | PROCEEDING PAPER |
| Name of book / journal | - |
| Conference Name | Konferensi Antarabangsa Islam Borneo IX |
| ISBN / ISSN | 978-602-9092-89-9 |
| Publication date | 2016-September-06 |
| Organiser / Publisher | Universitas Lambung Mangkurat & UiTM Sarawak |