Project Title Sarawak Instant Luicha
Project Category Innovation
Abstract Luicha, or ground tea, is a southern Chinese traditional tea beverage. Luicha consists of a mixture of tea and herbs, combining all herbal goodness to maintain health. In Malaysia, Luicha is served together with rice a variety of vegetables and nuts. Luicha is usually prepared from scratch before consumption. It can be a tedious task to find all fresh herbs for luicha, depending on their availability. Moreover, Luicha preparation is time consuming; hence, it is less popular among food operators. Instant Luicha is formulated using high quality herbs, which are air dried, ground and mixed proportionally. A typical Sarawak Luicha is prepared from combination of seven herbs. Instant Luicha significantly reduces the preparation time for Luicha, from hours into minutes, without affecting the taste compared to conventional preparation. It can be consumed as a beverage/tea or served as a broth with rice dish. Due to hectic lifestyle and rising health awareness, there is a growing potential and market for Instant Luicha, especially for domestic consumption. From our initial market survey, pre-packed Instant Luicha is unavailable locally. Our short-term goals focus on promoting/marketing Instant Luicha via social network to increase sales. We will distribute Instant Luicha at local supermarket/hypermarkets as well as introducing it to food operators to establish a customer base. For long-term goals, we aim to (a) obtain food safety, MS1500 Halal food certification- production, preparation, handling and storage; (b) achieve brand-awareness, locally and internationally; (c) launch health food products based on Luicha, e.g cookies and breads.
Validation Status Validated
Validation Date 2020-02-29


Staff Status
Liew Fui Kiew, Dr. Leader
Ang Chung Huap, Dr. Member
Cindy Tan Soo Yun, Dr Member
Liew Gee Moi Member
Vivien Jong Yi Mian, Prof. Madya Dr. Member


Event Name Event Date Event Level Achievement Event Venue
Invention, Innovation & Design Exposition 2018 (IIDEX2018) 2018-09-28 National Silver Dewan Agung Tuanku Canselor, UiTM Shah Alam