| Abstract |
Online shopping for fashion pieces in Malaysia is getting easier and more
reliable through various online boutiques nationwide. Online shopping for
fashion has been ranked the third most popular category for Malaysians.
However, the issue of sizing and fitting kept arising among customers
because there is no fitting room or sample to try these items. Furthermore, the
sellers always use non-standard sizing chart on their website which leads to
purchasing of wrong-sized items among customers. As the prospects for
online fashion shopping are very bright and promising, FitFinder: A Web Tool
Sizing Design Application is designed to establish a standard sizing chart
which can be used on a seller’s website. Since there is no standard sizing
chart available, the novelty of this product is to propose the use of a standard
sizing chart measurement for online shopping. This product will facilitate the
customers to utilize a standard measurement of sizing during their purchase.
In addition, this product can be used as a survey mechanism for sellers to
identify the most frequent sizes chosen by the customers. As a result, it can
contribute to higher income and a better rate of return for the online sellers. All
in all, this product is expected to combat the problem of purchasing wrong-
sized items which always lead to frustration among online customers.
Therefore, it is highly recommended for online sellers to offer FitFinder: A
Web Tool Sizing Design Application as a standard measurement and they
would need to purchase this tool before it can be placed on their websites. |