Project Title Maximizing Student Learning Engagement: The Role of Course Facebook Page
Project Category Innovation
Abstract With the advancement of the social network sites in the Internet, there are an increasing number of practitioners who utilize such Internet technology for teaching and learning in higher education institutions. A growing body of knowledge has explored the benefits of social network sites on improving student learning experience. However, most of the previous studies have focus on subjects related to social science in western countries. Drawing from the findings of the previous studies, this project attempts to understand the factors that influence learning engagement in a Facebook page among undergraduates’ students of Hospitality Management, University Technology MARA Pulau Pinang. The findings from thematic analysis of three focus group interviews showed an encouraging sign post of the use of social network sites for online learning and teaching. The findings suggested that Facebook page could be used as an online platform to supplement or support the current traditional classroom by reinforcing the levels of attentiveness and passion on the particular subject among students. Still, in order for Facebook page to achieve its full potential as an online teaching and learning instrument, students need to be motivated to engage with this new kind of teaching and learning experience.
Validation Status Validated
Validation Date 2017-10-04


Staff Status
Yaziz bin Kasim Member
Dayang Sandrawati binti Abang Josmani Leader


Event Name Event Date Event Level Achievement Event Venue
Penang Invention, Innovation and Research Design Platform (PIID) 2017 2017-04-25 International Bronze Dewan Besar UiTM Cawangan Pulau Pinang