| Abstract |
Because of the lack of exposure to the language, Malaysian learners trying to master the
language often find it very challenging as frustrating process. This problem, which is prevalent
among our primary school children extends all the way to tertiary level and a recent report in
the STAR (The STAR 21, May 2013), a local paper laments that even university graduates do
not know how to communicate correctly in very simple English. What is even more alarming is
that our education system does not seem to be able to address and arrest this inexorable
decline in the teaching and learning of English. Interactive Mobile Application for English
Vocabulary (IMAFEG) approach is based on close reference to Bloom’s Taxonomy of
educational objectives. The mobile application takes into cognizance the fact that the
language abilities of learners may vary, by offering a gradual progression of levels of difficulty
i.e Elementary, Intermediate and Advanced lessons. This mobile application provides
comprehensive and challenging materials designed to help tertiary students and young adults
to achieve language accuracy and proficiency by using materials that are more relevant and
suitable for their background and experience of multiculturalism .
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