Project Title Organizational Creativity and Innovation Tools (Ocit)
Project Category Innovation
Abstract Ocit is a tool for measuring organizational creativity and innovation using multi-dimentional constructs. Creativity and innovation plays a vital role today in enhancing an organization's competitive advantage and its survival depends on how an organization adapts to change through its creativity and innovation endeavors. Understanding organizational creativity and innovation enables top management teams to indentify aspects of organizational environment that may need to be addressed in order to foster creativity and innovation in their organization. Creativity and innovation has been recognised as being instrumental in contributing to organizations' success and in creating a competitive advantage. Ocit will be of commercial value to organizations in view of the fact that currently there is no comprehensive tool to measure organizational creativity and innovation.
Validation Status Validated
Validation Date 2012-05-10


Staff Status
Ranee ak Atlas Member
Kuldip Singh, Dr. Leader
Zahrah Haji Sirat Member
Adib Sarkawi Member
Adeline Anak Engkamat Member
Kelvin Goh Tee Hiong Member
Elizabeth Caroline Augustine Member
Annie Wong Muk Ngiik, Prof. Madya Member
Ling Siew Ching Member
Baljinder Singh A/L Maghar Singh, Dr. Member
Chong Vui Hok Member
Lenny Yusrina bt. Bujang Khedif Member
Leelajini Jothy A/P Paranjothy Member


Event Name Event Date Event Level Achievement Event Venue
UiTM SarawakInvention, Innovation and Design Competition 2011 2011-04-11 Campus Participation Dewan Jubli, UiTM Sarawak